Noted: Words that move public opinion

Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

  • David Robie
Keywords: language, media effects, effective communication

Abstract

In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...
Published
01-04-2008
How to Cite
Robie, D. (2008). Noted: Words that move public opinion: Review of Words That Work: It’s Not What You Say, It’s What People Hear, by Frank Luntz. Pacific Journalism Review : Te Koakoa, 14(1), 235-237. https://doi.org/10.24135/pjr.v14i1.939

Most read articles by the same author(s)

1 2 3 4 5 6 7 8 9 10 > >>