The politics of the media: A cynical synopsis

  • Steven Ratuva
Keywords: media role, professionalism, media industry, corporate interference, media culture, media politics


"The power of the pen (or keyboard nowadays) can be used to inflame conflict, justify evil, create goodness, undermine political power, 'murder' as well as destroy; inform as well as misinform. Journalists compete to master these set of social and moral dichotomies for diverse reasons: to please their bossess and thus ensure easy social mobility up the busy corporate laddar; make their stories marketable and generate public legitimacy; make a political point or two; or simply to 'survive'. This complex interplay of social and ethical dichotomies provide the basis for media politics and thus the environment within which journalists 'survive' and sometimes 'die'. 


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How to Cite
Ratuva, S. (2003). The politics of the media: A cynical synopsis. Pacific Journalism Review : Te Koakoa, 9(1), 177-181.