Noted: Words that move public opinion

Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

Abstract

In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying.