A consumer-driven approach

  • Rukhsana Aslam


Reviewed book edited by: Stephen Quinn and Kim Kierans Publication date: May, 2011

This book is a second volume of studies of innovations at selected media companies in the Asia-Pacific region. The book is divided into ten chapters, covering a range of new media innovations in various countries of the region. Each chapter focuses of the trends and usage of a particular form of media in each country. 


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How to Cite
Aslam, R. (2011). A consumer-driven approach. Pacific Journalism Review : Te Koakoa, 17(1), 251-252. https://doi.org/10.24135/pjr.v17i1.388