A consumer-driven approach
Abstract
Reviewed book edited by: Stephen Quinn and Kim Kierans Publication date: May, 2011This book is a second volume of studies of innovations at selected media companies in the Asia-Pacific region. The book is divided into ten chapters, covering a range of new media innovations in various countries of the region. Each chapter focuses of the trends and usage of a particular form of media in each country.
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Copyright (c) 2011 Rukhsana Aslam
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