REVIEW: Noted: Al Jazeera a classic example of soft power
Intercultural Communications as a Clash of Civilisations: Al-Jazeera and Qatar's Soft Power, by Tel Samuel-Azran. New York: Peter Lang, 2016. 172 pages. ISBN 978-1-4331-2264-4
WITH the current stand-off between Qatar and Saudi Arabia, the United Arab Emirates and their allies, Samuel-Azran’s book is extremely timely. Launched in 1996, Al-Jazeera now broadcasts on multiple channels and in four languages at a cost of $650 million a year. It reaches 260 million homes in 130 countries.
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