Pacificness – telling our own side of the story

Abstract

Pasifika people face increased marginalisation if they do not become active participants in any media discourse.  Newer, portable technologies open opportunities for smaller societies to become part of the media landscape. There are now more opportunities for smaller voices to express their Pasificness and be heard over the din of the mainstream. As a community, this commentary argues, Pacific people must make sure their side of the story is told in the digital era.