Management teaching in digital design courses

Miriam  Therezinha Lona; Marcos Mortensen Steagall

doi:10.24135/link2024.v5i1.236

Miriam Therezinha Lona Universidade Anhembi Morumbi of Technology
Marcos Mortensen Steagall (Translator) Auckland University of Technology

DOI: https://doi.org/10.24135/link2024.v5i1.236

Keywords: Design, Reflective teaching, Case studies, Management, Design management

Abstract

This paper, presented for the Doctorate in Design at Anhembi Morumbi University, investigates how management is taught in Digital Design courses and offers a proposal for reflective management teaching. In order to achieve this objective, we sought to understand, from a theoretical perspective, the evolution of design from the beginning of the 20th century to the present day; the value of design management at operational, tactical and strategic levels and reflective teaching according to John Dewey, Donald Schön and Paulo Freire. Given their nature, design management courses are more objective and directive, restricting their content to aspects related to administration. Therefore, the aim of this work is to broaden the scope of the research by allowing the construction of multiple case studies of the Digital Design courses at PUC-Campinas and Anhembi Morumbi University. In order to make these discussions possible, this research was designed through a literature review, exploratory field research and a Multiple Case Study (carried out with coordinators and teachers from two higher education courses in São Paulo). The results obtained made it possible to analyse how management is taught and to construct case studies. It is considered that, due to their training in design, proposals for reflective management teaching through reflective practice are closer to the designer's universe, and thus allow students more autonomy in enabling actions that also include creative daring.

Author Biographies

Miriam Therezinha Lona, Universidade Anhembi Morumbi of Technology

PhD in Design from Anhembi Morumbi University (2019), Master's in Education from Mackenzie Presbyterian University (2006), specialising in Computer Science Applied to Education from Mackenzie Presbyterian University (2001). She graduated in Business Administration (1989) and Electrical Engineering (1985). She is currently a lecturer at Anhembi Morumbi University on the Business Administration, Marketing and Public Relations courses, in management, marketing, branding and data analysis subjects. She has 25 years' experience in undergraduate and postgraduate teaching, both face-to-face and distance learning. Her main research interests are innovation, management and marketing, design, data analysis and higher education.

Marcos Mortensen Steagall, Auckland University of Technology

Marcos Mortensen Steagall is an Associate Professor in the Communication Design department at the Auckland University of Technology - AUT since 2016. He is the Communication Design Postgraduate Strand Leader and Programme Leader for Communication Design and Interaction Design for Year 3. He holds a Master's (2000) and PhD (2006) in Communication & Semiotics acquired from The Pontifical Catholic University of Sao Paulo, Brazil, and a PhD in Art & Design from Auckland University of Technology in 2019. Research interest focus on Practice-oriented research in Design through a Global South perspective.