The Cost of Dying: A Te Ao Māori Perspective

  • Sonia Mehana Auckland University of Technology
  • Marcos Mortensen Steagall  (Translator) Auckland University of Technology
Keywords: Cultural significance, economic development, kaitiakitanga, tangihanga, urupā tautaiao

Abstract

Tangihanga often place significant financial pressure on families (Barlow, 1991; McNeill et al. 2022).  According to Māori funeral director Francis Tipene, tangihanga (customary Māori funerals) costs can exceed NZD $8,000, prompting many Māori to reconsider traditional funeral practices (Te Ao Māori News, 2015). The disappearance of tangihanga would be yet another triumph for the colonial project. Cultural significance of tangihanga is the central focus of my research, driving my exploration of the intersection between Māori customs and environmental stewardship. Understanding the evolution of Māori economic development is paramount in comprehending how Māori can effectively participate in this industry. The adaptation of traditional practices, such as the incorporation of Western embalming techniques and conventional burial practices, poses complex challenges that intersect with deeply ingrained Māori values. Modern funeral practices contravene kaitiakitanga (duty of care to the environment). Urupā tautaiao (Māori natural burials) addresses this issue.  However, affordability within the context of death is the key driver of my research. By embracing culturally responsive strategies and recognising the complexities of Māori economic resilience, we can support tangihanga sustainability. My presentation adopts a multifaceted approach: first, to understand the costs associated with death from a te ao Māori perspective, and second, to explore the entrepreneurial spirit within Māori communities to identify opportunities for Māori in grassroots businesses.

Author Biographies

Sonia Mehana, Auckland University of Technology

Sonia Mehana hails from Ngāpuhi, Ngāti Kuri and Ngāti Whātua.  Her PhD research explores the economic viability of green burials for whānau (family) Māori. The premise is that Urupā Tautaiao (natural burials) make a significant contribution to alleviating tangihanga (customary funerals) costs which can be financially crippling. Her research is intent on producing evidence to support this claim. She will also be focusing on opportunities for Māori in grassroots businesses to support tangihanga. Sonia manages the Undergraduate Programmes in the Faculty of Māori and Indigenous Development at Auckland University of Technology (AUT).

Marcos Mortensen Steagall, Auckland University of Technology

Marcos Mortensen Steagall is an Associate Professor in the Communication Design department at the Auckland University of Technology - AUT since 2016. He is the Communication Design Postgraduate Strand Leader and Programme Leader for Communication Design and Interaction Design for Year 3. He holds a Master's (2000) and PhD (2006) in Communication & Semiotics acquired from The Pontifical Catholic University of Sao Paulo, Brazil, and a PhD in Art & Design from Auckland University of Technology in 2019. Research interest focus on Practice-oriented research in Design through a Global South perspective.

Published
2024-10-12