Social media and Fiji’s 2018 national election
Political campaigning on social media in Fiji was first witnessed in the 2014 national election. In the Fiji 2018 general election, social media political campaigning had evolved with greater complexity and a wider variety of implications. This research examines and highlights the use of social media by political parties and candidates in the 2018 national elections. This examination provides comparative social media discussions between the two elections; 2014 and 2018. The research uses digital ethnography as a methodology to examine and highlight social media use, by political parties and candidates in Fiji’s 2018 national elections. The research found that FijiFirst, as the ruling government, had significant advantage in Fiji’s social media landscape. However, opposition social media efforts and growing Facebook ‘reactions’ were beginning to challenge FijiFirst’s social media dominance.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. By publishing in Pacific Journalism Review, the author(s) agree to the dissemination of their work through Pacific Journalism Review and on the PJR databases.
By publishing in Pacific Journalism Review, the authors grant the Journal a Creative Commons nonexclusive worldwide license for electronic dissemination of the article via the internet, and, a nonexclusive right to license others to reproduce, republish, transmit, and distribute the content of the journal. The authors grant the Journal the right to transfer content (without changing it), to any medium or format necessary for the purpose of preservation.
Authors agree that the Journal will not be liable for any damages, costs, or losses whatsoever arising in any circumstances from its services, including damages arising from the breakdown of technology and difficulties with access.