Social media and Fiji’s 2018 national election
Political campaigning on social media in Fiji was first witnessed in the 2014 national election. In the Fiji 2018 general election, social media political campaigning had evolved with greater complexity and a wider variety of implications. This research examines and highlights the use of social media by political parties and candidates in the 2018 national elections. This examination provides comparative social media discussions between the two elections; 2014 and 2018. The research uses digital ethnography as a methodology to examine and highlight social media use, by political parties and candidates in Fiji’s 2018 national elections. The research found that FijiFirst, as the ruling government, had significant advantage in Fiji’s social media landscape. However, opposition social media efforts and growing Facebook ‘reactions’ were beginning to challenge FijiFirst’s social media dominance.
Afuga, B. (2014, May 1). Forum Solomon Islands International and its future. (Author, Interviewer)
Beldi, L. (2018, May 18). 'Fiji Exposed will keep exposing'—concerns that online safety law could be used to target political critics. Pacific Beat. Retrieved from https://www.abc.net.au/radio-australia/programs/pacificbeat/fiji-exposed-admin/9776980
Boulianne, S. (2015). Social media use and participation: A meta-analysis of current research. Information, Communication & Society, 524-538.
Cave , D. (2012). Digital islands: How the Pacific's ICT revolution is transforming the region. Sydney, NSW: Lowy Institute .
Enli, G. (2017). Twitter as arena for the authentic outsider: Exploring the social media campaigns of Trump and Clinton in the 2016 US Presidential election. European Journal Of Communication, 50-61.
Fiji Audience Insights. (2018, October 4). Audience Insights—Fiji. Retrieved from Facebook: https://www.facebook.com/ads/audience-insights/activity?act=265873366&age=18-&country=FJ
Fiji Elections Office. (2018, October 1). 2018 General Election. Retrieved December 15, 2018, from https://www.feo.org.fj/voters/
Foster, S. (2007). Who let the blogs out? Media and free speech in post-coup Fiji. Pacific Journalism Review, 13(2), 47-60. Retrieved from https://search.informit.com.au/fullText;dn=839172533303057;res=IELHSS
Gerbaudo, P. (2012). Tweets and the streets. London, UK: PlutoPress.
Gibson, R. (2015). Party change, social media and the rise of 'citizen-initiated campaiging'. PartyPolitics, 183-197.
Gil de Zúñiga, H., Molyneux , L., & Zheng, P. (2014). Social media, political expression, and political participation: Panel analysis of lagged and concurrent relationships. Journal Of Communication , 612-634.
Krishnamurthi, S. (2018, November 19). 2018 Fiji elections—the ‘fake news’ catchphrase of this poll but beware. Retrieved January 5, 2019, from https://asiapacificreport.nz/2018/11/19/2018-fiji-elections-the-fake-news-catchphrase-of-this-poll-but-beware/
Logan, S. (2013, April 17). Mobilising politics in PNG. Retrieved from ANU College of Asia & the Pacific: http://asiapacific.anu.edu.au/news-events/all-stories/mobilising-politics-png
McAlone, N. (2015, October 9). There is a specific sociological reason why Facebook introduced its new emoji 'reactions'. Retrieved from Business Insider: https://www.businessinsider.com/the-reason-facebook-introduced-emoji-reactions-2015-10
Minges , M., & Stork, C. (2015). Economic and social impact of ICT in the Pacific . Sydney: Pacific Region Infrastructure Facility .
MOG. (2014). 2014 Fijian elections—Final report of the Multinational Observer Group (MOG). Suva, Fi: Fiji Multi Observer Group (MOG)—2014.
MOG. (2018). 2018 Fijian general election—Final report of the Multinational Observer Group. Suva, Fiji: Multiobserver Group Observing the 2018 General Elections.
Morris, R. (2017). Watching our words: Perceptions of self-censorship and media freedom in Fiji. Pacific Journalism Monographs: Te Koakoa: Nga Rangahau: Retrieved from https:// https://ojs.aut.ac.nz/pacific-journalism-monographs/index.php/PJM/issue/view/6
Pink, S., Horst, H., Postill, J., Hjorth , L., Lewis, T., & Tacchi, J. (2016). Digital ethnography. Los Angeles, CA: SAGE.
Robie, D. (2001). Coup coup land: The press and the putsch in Fiji. Asia Pacific Media Educator, 10, 149-162.
Robie, D. (2016). ‘Unfree and unfair’?: Media intimidation in Fiji’s 2014 elections. In S. Ratuva , & S. Lawson (Eds.), The people have spoken: The 2014 elections in Fiji (pp. 83-108). Canberra, ACT: ANU Press.
Ross, K. (2017). Face to face (book). Political Science, 46-62.
Singh , S. (2015). The evolution of media laws in Fiji and impacts on journalism and society. Pacific Journalism Review : Te Koakoa, 21(1), 126-141. https://doi.org/10.24135/pjr.v21i1.152
Tarai, J. (2015, September 29). To regulate or not: Fiji's social media. ANU in Brief Series. Retrieved from https://www.academia.edu/16277346/To_Regulate_or_Not_Fiji_s_Social_Media
Tarai, J. (2018, November 30). 2018 Fiji elections: the real losses and wins. DevPolicy blog. Retrieved from https://www.academia.edu/38032885/2018_Fiji_elections_the_real_losses_and_wins
Tarai, J. (2018). Unpacking Fiji internet law narratives: Online safety or online regulation? Pacific Journalism Review : Te Koakoa, 24(2), 84-94. https://doi.org/10.24135/pjr.v24i2.443
Tarai, J. (2019, January 21). Controlling the internet in Fiji. DevPolicy blog. Retrieved from https://www.academia.edu/38200495/Controlling_the_Internet_in_Fiji
Tarai, J., & Drugunalevu , E. (2018, October 29). Citizen journalism, social media & the media in Fiji. SGDIA WORKING PAPER SERIES—USP. Retrieved from https://www.academia.edu/37664738/Citizen_Journalism_Social_Media_and_the_Media_in_Fiji
Tarai, J., Finau, G., Titifanue, J., & Kant, R. (2015, September 29). Fiji flag change: Social media responds. ANU—SSGM In Brief. Retrieved from https://www.academia.edu/16277346/To_Regulate_or_Not_Fiji_s_Social_Media
Tarai, J., Finau, G., Titifanue, J., & Kant, R. (2015). Political social media campaigning in Fiji's 2014 elections. Journal Of Pacific Studies, 89-114.
Copyright (c) 2019 Jope Tarai
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. By publishing in Pacific Journalism Review, the author(s) agree to the dissemination of their work through Pacific Journalism Review and on the PJR databases.
By publishing in Pacific Journalism Review, the authors grant the Journal a Creative Commons nonexclusive worldwide license for electronic dissemination of the article via the internet, and, a nonexclusive right to license others to reproduce, republish, transmit, and distribute the content of the journal. The authors grant the Journal the right to transfer content (without changing it), to any medium or format necessary for the purpose of preservation.
Authors agree that the Journal will not be liable for any damages, costs, or losses whatsoever arising in any circumstances from its services, including damages arising from the breakdown of technology and difficulties with access.