Constructing the Other: News media representations of a predominantly ‘brown’ community in New Zealand

  • Jean M Allen The University of Auckland, Faculty of Education and Social Work http://orcid.org/0000-0002-8165-2478
  • Toni Bruce The University of Auckland Faculty of Education and Social Work
Keywords: News media, ethnicity, marginalisation, Pacific peoples, representation, Pākehā

Abstract

Research worldwide finds that indigenous, non-white, immigrant and other marginalised communities are subjected to media coverage that negatively and narrowly stereotypes them in comparison to dominant racial groups. In this article, we explore media representations of a predominantly Pacific and lower socio-economic community in New Zealand. The results contribute to the literature regarding media coverage of minority communities through an analysis of 388 news articles, drawing on Freire’s (1996/1970) theory of antidialogical action to consider how power is used to marginalise the predominantly Pacific community of South Auckland. The results demonstrate that South Aucklanders are subjected to stereotypes and negative labelling that reinforce their marginalisation and exclusion from mainstream New Zealand culture. 

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Author Biographies

Jean M Allen, The University of Auckland, Faculty of Education and Social Work

Jean M Allen is a doctoral student in the Faculty of Education and Social Work at the University of Auckland with special interests in justice, power, privilege, media and health education.

Contact: jean.allen@auckland.ac.nz

Toni Bruce, The University of Auckland Faculty of Education and Social Work

Toni Bruce is an Associate Professor in the Faculty of Education and Social Work at the University of Auckland. Her media research focuses on representations of race and ethnicity, gender, disability and national identity, with a particular interest in sports media.   

References

Anderson, B. (1991). Imagined communities. Manhattan, NY: Verso.

APNZ. (2014a, March 28). Man fighting for life after South Auckland assault. The New Zealand Herald online. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11227939

APNZ. (2014b, July 10). Armourguard cash transit van held up at gunpoint. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11291310

APNZ. (2014c, July 10). Bottle of spirits smashed over store employee’s head. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11291261

Archie, C. (2014). Maori affairs: A field of reporting unique to Aotearoa. In G. Hannis (Ed.), Intro: A beginner’s guide to journalism in 21st-century Aotearoa New Zealand (pp. 75-89). Lower Hutt, New Zealand: New Zealand Journalists Training Organisation.

Auckland Council. (2014). Wards. Retrieved from http://www.aucklandcouncil.govt.nz/EN/AboutCouncil/representativesbodies/LocalBoards/Wards/Pages/home.aspx

Beswick, A. (2013, September 26). Gunman on run near south Auckland mall. 3News. Retrieved from http://www.3news.co.nz/nznews/gunman-on-run-near-south-auckland-mall-2013092610#axzz3fdS6AwdO

Borell, B. (2006). Living in the city ain’t so bad: Cultural identity for young Maori in South Auckland. In J. H. Lui, T. McCreanor, T. McIntosh & T. Teaiwa (Eds.), New Zealand identities: departures and destinations (pp. 369-400). Wellington, New Zealand: Victoria University Press.

Boyer, S. (2014, June 26). Bullying before scissor fight alleged. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11281837

Bruce, T., Hovden, J., & Markula, P. (Eds.). (2010). Sportswomen at the Olympics. A global Content Analysis of News-paper coverage. Rotterdam, The Netherlands: Sense.

Bruce, T., & Scott-Chapman, S. (2010). New Zealand: Intersections of nationalism and gender. In T. Bruce, J. Hovden & P. Markula. (Eds.), Sportswomen at the Olympics: A Global Comparison of Newspaper Coverage (pp. 275-287). Rotterdam: Sense Publishers.

Connell, B. (2008). Exploring the media: text, industry, audience. Leighton Buzzard, United Kingdom: Auteur.

Cosgrove, A., & Bruce, T. (2005). “The way New Zealanders would like to see themselves”: Reading white masculinity via media coverage of the death of Sir Peter Blake. Sociology of Sport Journal, 22, 336-355. Retrieved from http://www.cabdirect.org.ezproxy.auckland.ac.nz/abstracts/20053172146.html;jsessionid=35081D49645F9196EF583806AA1D64BB?freeview=true

Couldry, N. (2000). The place of media power: pilgrims and witnesses of the media age. London, England: Routledge.

Cruz, J., & Lewis, J. (1994). Reflections upon the Encoding/Decoding model: an interview with Stuart Hall. In J. Cruz & J. Lewis (Eds.), Viewing, reading, listening: audiences and cultural reception (pp. 253-274). Boulder, CO: Westview Press.

Davis, M. (2010, February 1). South Auckland boy’s honesty rewarded. 3News. Retrieved from http://www.3news.co.nz/nznews/south-auckland-boys-honesty-rewarded-2010020117#axzz3f9fxhS00

Day, S. (2013, June 23). Web-based show reveals South Auckland talent. Stuff.co.nz. Retrieved from http://www.stuff.co.nz/entertainment/tv-radio/8830341/Web-based-show-reveals-South-Auckland-talent

Denzin, N. K. (1996). More rare air: Michael Jordan on Michael Jordan. Sociology of Sport Journal, 13(4), 319-342. Retrieved http://journals.humankinetics.com.ezproxy.auckland.ac.nz/ssj-back-issues/ssjvolume13issue4december/forewordmorerareairmichaeljordanonmichaeljordan

Dougan, P. (2014, July 21). Pawn shop killings: accused keeps name suppressed. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11296782

Dyer, R. (1997). White: Essays on race and culture. Abingdon Oxon, UK: Routledge.

Fairbairn – Dunlop, P., & Makisi, G. (2003). Making our place: Growing up PI in New Zealand. Palmerston North, New Zealand: Dunmore Press.

Fanon, F. (1967). Black skin, white masks. Manhattan, NY: Grove Press.

Fepulea’i, D. (Director) & Jean, R. (Producer). (2009). Dawn raids. (TV Documentary). New Zealand: Isola Productions.

Fiske, S. T. (1993). Controlling other people. The impact of power on stereotyping. American Psychologist 48(6), 621-628. doi: 10.1037/0003-066X.48.6.621

Fitzpatrick, K. (2013). Critical pedagogy, physical education and urban schooling. Manhattan, NY: Peter Lang.

Freire, P. (1996). Pedagogy of the oppressed (Rev. ed.). London, England: Penguin Books (Original work published 1970).

Fyers, A. (2015, April 22). The numbers behind Campbell Live. Stuff.co.nz. Retrieved from http://www.stuff.co.nz/entertainment/tv-radio/67945132/The-numbers-behind-Campbell-Live

Gabriel, J. (1998). Whitewash. Racialized politics and the media. Manhattan, NY: Routledge.

Hall, S. (2013a). Introduction. In S. Hall, J. Evans & S. Nixon (Eds.), Representation (2nd ed., pp. xvii-xxvi). London, England: Sage in association with the Open University.

Hall, S. (2013b). The spectacle of the ‘other’. In S. Hall, J. Evans & S. Nixon (Eds.), Representation (2nd ed., pp. 215-287). London, England: Sage in association with the Open University.

Hall, S. (1997). The spectacle of the ‘other’. In S. Hall (Ed.), Representation: cultural representations and signifying practices (pp. 223-290). London, England: Sage.

Hall, S. (1984). The narrative construction of reality. Southern Review, 17, 2-17

Helsby, W., Ashbury, R., Cassey, J., Ramey, M., & Turner, P. (2005). Understanding representation. London, England: British Film Institute.

Higgins, K. (1982). ‘Making it your own world’: Women’s studies and Freire. Women’s Studies International Forum, 5(1), 87-98. doi: 10.1016/0277-5395(82)90068-1

Hodgetts, D., Masters, B., & Robertson, N. (2004). Media coverage of ‘decades of disparity’ in ethnic morality in Aotearoa. Journal of Community & Applied Social Psychology, 14, 455-472. doi: 10.1002/casp.792

Hollings, J. (2007). Still European and female, But older: Profiling the New Zealand journalist. Pacific Journalism Review, 13(1), 183-195. Retrieved from http://search.informit.com.au.ezproxy.auckland.ac.nz/documentSummary;dn=646749839585287;res=IELHSS

Hollings, J., Lealand, G., Samson, A., & Tilley, E. (2007). The Big NZ Journalism Survey: Underpaid, Under-trained, Under-resourced, Unsure about the Future - but Still Idealistic. Pacific Journalism Review, 13(2), 175-197. Retrieved from http://search.informit.com.au.ezproxy.auckland.ac.nz/documentSummary;res=IELHSS;dn=839098001418024

Hook, G. R. (2009). The criminalization of Māori and Pacific Islanders under the Domestic Violence Act 1995. MAI Review, 3, 1-8. Retrieved from http://www.review.mai.ac.nz

Jhally, S., & Hall, S. (1997). Representation and the media [Video]. Northhampton, England: Media Education Foundation

Journalism 2014 (2014). Infometrics. Competenz. Available from: https://www.competenz.org.nz/assets/Industry-Insights/Journalism-2014.pdf

Kabir, S. N., & Bourk, M. (2012). Representing Islam and Muslims in New Zealand newspapers. Journal of Muslim Minority Affairs, 32(3), 324-338. Retrieved from http://www.tandfonline.com.ezproxy.auckland.ac.nz/doi/abs/10.1080/13602004.2012.727293#.Vkpl2nYrLmE

Kidd, R. (2014a, July 22). Auckland grandmother bashed in home. Stuff.co.nz. Retrieved from http://www.stuff.co.nz/national/crime/10296080/Auckland-grandmother-bashed-in-home

Kidd, R. (2014b, July 22). South Auckland hit by most burglaries. Stuff.co.nz. Retrieved from http://www.stuff.co.nz/national/crime/10291306/South-Auckland-hit-by-most-burglaries

Kupu Taea. (2008). How news items represent Māori: A checklist for news media consumers to assess news stories [online]. Auckland, Kupu Taea. Available from http://www.trc.org.nz/research-about-media-and-te-tiriti

Kupu Taea. (2014). Alternatives to anti-Māori themes in news media [online]. Auckland, Kupu Taea. Available from: http://www.trc.org.nz/alternatives-anti-maori-themes-news-media

Loto, R., Hodgetts, D., Chamberlain, K., Waimarie Nikora, L., Karapu, R., & Barnett, A. (2006). Pacific in the news: the portrayal of Pacific peoples in the New Zealand press. Journal of Community & Applied Social Psychology, 16, 100-118. doi: 10.1002/casp.848

Macpherson, C., Spoonley, P., & Anae, M. (2001). Pacific peoples in Aotearoa: an introduction. In C. Macpherson, P. Spoonley & M. Anae (Eds.), Tangata O Te Moana Nui: The Evolving Identities of Pacific Peoples in Aotearoa/New Zealand (pp. 11-15) . Palmerston North, New Zealand: Dunmore Press.

Maharey, S. (1990). Understanding the mass media. In P. Spoonley & Q. Hirsh (Eds.), Between the lines: racism and the New Zealand media (pp. 13-25). Auckland, New Zealand: Heinemann Reed.

Manukau Courier. (2008, June 18). South Auckland a ‘safe place’. Stuff.co.nz. Retrieved from http://www.stuff.co.nz/auckland/494073

Mason, C., & Tapaleao, V. (2014, June 27). Apiata steps up for Big Buddy plan. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11282559

Mathers, J. (2013, September 29). Reinventing South Auckland. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11131749

McClure, M. (2012). ‘Auckland places – South Auckland’, Te- Ara-the encyclopedia of New Zealand. Retrieved from http://www.teara.govt.nz/en/auckland-places/page-16

McCreanor, T., Rankine, J., Moewaka Barnes, A., Borell, B., Nairn, R., & McManus, A-L. (2014). The association of crime stories and Maori in Aotearoa New Zealand print media. Sites, 11(1), 212-144.

McGregor, J. (2002). Crime news: The cutting edge. In J. McGregor & M. Comrie (Eds.), What's news: Reclaiming journalism in New Zealand (pp. 81-95). Palmerston North, NZ: Dunmore.

McGregor, J., & Te Awa, J. (1996). Racism and the news media. In P. Spoonley, C. MacPherson, & D. Pearson (Eds.), Nga patai: Racism and ethnic relations in Aotearoa/New Zealand (pp. 235-246). Palmerston North: Dunmore Press.

McKee, A. (2003). Textual analysis: A beginner’s guide. Thousand Oaks, CA: Sage.

McRobbie, A. (1997). The Es and the Anti-Es: New questions for feminism and cultural studies. In M. Ferguson & P. Golding (Eds.), Cultural studies in question (pp. 170-186). London: Sage.

Meijer, I. C. (2013). When news hurts. Journalism Studies, 12(1), 13-28. doi: 1:10.1080/1461670x.2012.662398

Mila-Schaaf, K., & Robinson, E. (2010). ‘Polycultural’ capital and educational achievement among NZ-born Pacific peoples. MAI Review,1, 1-18. Retrieved from http://www.review.mai.ac.nz/index.php/MR/issue/view/15

Mjos, O. J. (2012). Music, Social media and global mobility: My Space, Facebook, YouTube. Manhattan, NY: Routledge.

Misa, T. (2007, August 27). Auckland: The Pacific comes to Auckalnd. New Zealand Herald Online: Retrieved from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10667079 http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10667079

Moewaka Barnes, A., Borell, B., Taiapa, K., Rankine, J., Nairn, R., & McCreanor, T. (2012). Anti-Maori themes in New Zealand journalism; toward alternative practice. Pacific Journalism Review, 18(1), 195-216. Retrieved from http://go.galegroup.com.ezproxy.auckland.ac.nz/ps/i.do?ty=as&v=2.1&u=learn&it=search&s=RELEVANCE&p=AONE&qt=SN~1023-9499~~TI~Anti-Maori%20themes%20in%20New~~VO~18~~SP~195~~IU~1&lm=DA~120120000&sw=w

Nairn, R., Moewaka Barnes, A., Borell, B., Rankine, J., Gregory, A., & McCreanor, T. (2012). Maori news is bad news: that’s certainly so on television. Mai Journal, 1(1), 38-49. Retrieved from http://www.journal.mai.ac.nz/content/maori-news-bad-news-thats-certainly-so-television

Nakhid, C. (2012). ‘Which side of the bridge to safety?’ How young Pacific Islanders in New Zealand view their South Auckland community. Kotuitui: New Zealand Journal of Social Sciences Online, 7(1), 14-25. doi: 10:1080/1177083x.2012.670652

Nakhid, C., Tanielu, T, R., & Collins, E. (2009). Pacific families now and in the future: Pacific youth in South Auckland. Family, gangs, community, culture, leadership and the future. Wellington, New Zealand: Families commission.

Noorzai, F. (2014). ‘Inside’ Muslims versus ‘outside’ Muslims: Representation of Muslims in New Zealand online newspapers. Unpublished Masters thesis. Auckland, New Zealand: The University of Auckland.

O’Connor, P. (2014). A suicide of the soul: Neoliberalism, the arts and democracy. In V. M. Carpenter & S. Osborn (Eds.), Twelve thousand hours. Education and poverty in Aotearoa New Zealand (pp. 260-264). Auckland, New Zealand: Dunmore.

‘Ofa Kolo, F. (1990). An incident in Otara: The media and Pacific Island communities. In P. Spoonley & W. Hirsh (Eds.), Between the lines: Racism and the New Zealand media (pp.120-122). Auckland, New Zealand: Heinemann Reed.

Richardson, L. (1990). Writing strategies: Reaching diverse audiences (Qualitative Research Methods
Series 21). Newbury Park, CA: Sage.

Rankine, J., Moewaka Barnes, A., McCreanor, T., Nairn, R., McManus, A-L., Abel, S., Borell, B., & Gregory, A. (2014). Content and source analysis of newspaper items about Maori issues: Silencing the 'natives' in Aotearoa? Pacific Journalism Review, 20(1), 213-233. Retrieved from http://go.galegroup.com.ezproxy.auckland.ac.nz/ps/i.do?ty=as&v=2.1&u=learn&it=search&s=RELEVANCE&p=AONE&qt=TI~%22Content%20and%20source%20analysis%22~~SP~213~~IU~1~~SN~1023-9499~~VO~20&lm=DA~120140000&sw=w&authCount=1

Riddiford, J. (2015, November 4). Stuff and NZ Herald audiences continue to grow in Nielsen’s latest online rankings. StopPress. Retrieved from: http://stoppress.co.nz/news/kiwis-prefer-googling-and-facebooking-stuffs-popularity-growing

Ryan, S. (2014, June 24). Two stabbing incidents in South Auckland. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11280713

Schoone, A. (2010). Re-scripting life: the experiences of New Zealand born Tongan “youth at-risk” sent to Tonga. MAI Review, 1, -. Retrieved from http://www.review.mai.ac.nz/index.php/MR/issue/view/15

Smith, C. (2014, June 24). Stabbing at South Auckland School. 3News online. Retrieved from http://www.3news.co.nz/Stabbing-at-south-Auckland-school/tabid/423/articleID/349960/Default.aspx

Spoonley, P. (1990). Racism, race relations and the media. In P. Spoonley & W. Hirsh (Eds.), Between the lines: Racism and the New Zealand media (pp. 26-37). Auckland, New Zealand: Heinemann Reed.

Spoonley, P. (2012). ‘Ethnic and religious intolerance – Intolerance towards Pacific migrants’. Retrieved from http://www.teara.govt.nz/en/ethnic-and-religious-intolerance/page-4

Spoonley, P. & Butcher, A. (2009). Reporting superdiversity. The mass media and immigration in New Zealand. Journal of Intercultural studies 30(4), 355-372. doi: 10.1080/07256860903213638

Spoonley, P. & Trlin, A. (2004). Immigration, immigrants and the media: making sense of multicultural New Zealand. Palmerston North, New Zealand: New Settlers Programme, Massey University.

Statistics New Zealand. (2015). 2013 Census map – QuickStats about a place [Data file]. Retrieved from http://www.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13170#13170

Statistics New Zealand, 2014: 2013 Census QuickStats about culture and identity. Retrieved from: http://www.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-culture-identity/pacific-peoples.aspx

Tapaleao, V. (2014, July 30). Martial arts saves street kid. The New Zealand Herald. Retrieved from http://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=11301090

Van Zoonen, L. (2012). I-Pistemology: Changing truth claims in popular and political culture. European Journal of Communication, 27, 56–67. Retrieved from http://ejc.sagepub.com.ezproxy.auckland.ac.nz/content/27/1/56.short

Walker, R. (2002). Maori news is bad news. . In J. McGregor & M. Comrie (Eds.), What's news: Reclaiming journalism in New Zealand (pp. 215-232). Palmerston North, NZ: Dunmore.

Wardle, C. (2008). Crime reporting. In B. Franklin (Ed.), Pulling newspapers apart: Analysing print journalism (pp. 144-152). Abingdon, Oxon, UK: Routledge.

Weekes, J. (2014, July 20). Two killed in pawn shop attack. The New Zealand Herald. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11296312

Wetherell, M., & Potter, J. (1992). Mapping the language of racism. New York, NY: Columbia University Press.

Wilson, G. (1990). Journalists: Only partly professional. In P. Spoonley & W. Hirsh (Eds.), Between the lines: Racism and the New Zealand media (pp. 47-52). Auckland, New Zealand: Heinemann Reed.
PJR
Published
21-07-2017
How to Cite
Allen, J. M., & Bruce, T. (2017). Constructing the Other: News media representations of a predominantly ‘brown’ community in New Zealand. Pacific Journalism Review : Te Koakoa, 23(1), 225-244. https://doi.org/10.24135/pjr.v23i1.33