'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards
Keywords:
advertising, billboards, communication, culture, Indonesia, Islam, Muslim mothers, parenthood, piety, public space, reflexive media engagement, religion
Abstract
Muslim mothers in Indonesia find many roadside billboards confronting, especially those advertising harmful products such as cigarettes or using sexualised images of women. This unease is exacerbated by the fact that during daily commutes neither they nor their children can avoid seeing these billboards. However, while billboards pose a challenge to Islamic sensibilities, some Muslim mothers use these billboards as sites to educate their children about piety, modesty and tolerance. Such reflexive engagement is informed by an ongoing dialectic between mother’s interpretations of Islamic teachings and the realities of contemporary Indonesian media culture. This article explores this dialectic through interviews with Muslim mothers in Semarang, Indonesia.
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References
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Lembo (2000). Thinking through television. Cambridge, UK: Cambridge University press.
LeVine, R. A. (2007). Ethnographic studies of childhood: A historical overview. American Anthropologist, 109(2), 247-260.
Liamputtong, P. (Ed.). (2007). Reproduction, childbearing and motherhood: A cross-cultural perspective. New York, NY: NOVA.
Mahmood, S. (2001). Feminist theory, embodiment, and the docile agent: Some reflections on the Egyptian Islamic revival. Cultural Anthropology, 16(2), 202–236.
Mahmood, S. (2005). Politics of piety: The Islamic revival and the feminist subject. Princeton, NJ: Princeton University Press.
Malinowski, B. (1929). The sexual life of the savages in north western Melanesia. London, UK: Routledge.
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Published
30-11-2017
How to Cite
Hartono, H. S., Davies, S., & MacRae, G. (2017). ’You can’t avoid sex and cigarettes’: How Indonesian Muslim mothers teach their children to read billboards. Pacific Journalism Review : Te Koakoa, 23(2), 179-196. https://doi.org/10.24135/pjr.v23i2.309
Section
Articles (Unthemed)
Copyright (c) 2017 Hanny Savitri Hartono, Sharyn Davies, Graeme MacRae
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
