Talking the talk: Navigating frameworks of development communication

Bridget Backhaus

doi:10.24135/pjr.v26i1.1070

Bridget Backhaus Griffith University

DOI: https://doi.org/10.24135/pjr.v26i1.1070

Keywords: communication for development, development, development communication, journalism, media for development, media development, Melanesia, Melanesia Media Freedom Forum

Abstract

Abstract: Journalism in Melanesia faces many challenges. Journalists strive for independence and objectivity while carefully navigating the needs and demands of communities, fragile states, and increasingly repressive governments. Personal safety is a concern in some places and there seems to be no abate to the growing encroachments on press freedom. There are also more insidious pressures. The influence of the global aid industry means that Melanesian journalists may find themselves under pressure to conform to dominant narratives of development in order to appease donors and training providers. This can result in journalism that paints a misleading picture of the way things are, instead showing donors and international interests what they want to see. This article offers a critical review of the approaches to development communication that may impact on the ways in which Melanesian journalists are able to work within this pervasive development discourse.

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