Huong: Projetando uma fonte vietnamita que homenageie a herança e celebre a cultura.

DOI: https://doi.org/10.24135/link-praxis.v2i1.34
Palavras-chave: Cultura, Patrimônio, Tipo de letra, Vernacular, Vietnã

Resumo

Por meio de pesquisa orientada pela prática, este projeto busca projetar um tipo de letra de exibição vietnamita com base na identidade e no patrimônio cultural. Huong é um tipo de letra que sintetiza a identidade e as tradições culturais, apresentado na forma de um exemplar de tipo impresso e pôsteres contextualizados. Ao compreender o significado da arte popular vietnamita e sua ortografia, o resultado foi alcançado por meio do processo de pesquisa de campo, construção da tipografia, prototipagem e encadernação de livros. Este projeto tem o objetivo de celebrar a cultura vietnamita e honrar minha herança, pois aborda a questão: Como posso expressar minha identidade cultural por meio de um tipo de letra vietnamita? O tipo de letra Huong convida um público mais amplo a aprender mais sobre a cultura vietnamita por meio da expressão tipográfica.

 

Biografia do Autor

Abbey Luong, Auckland University of Technology

Abbey Luong é uma criativa baseada na Nova Zelândia. Depois de se formar como Bacharel em Design de Comunicação na AUT, seu projeto final ganhou o prêmio TDC Young Ones em 2024. Com uma paixão por tipografia e design expressivo, ela está atualmente trabalhando no Studio Pask como designer júnior.

Marcos Mortensen Steagall, AUT Auckland University of Technology

Marcos Mortensen Steagall é professor associado do Departamento de Design de Comunicação da Auckland University of Technology (AUT). Em suas pesquisas e atividades profissionais, o Dr. Mortensen Steagall explora a interseção da semiótica visual e metodologias orientadas para a prática em arte, design, comunicação e tecnologia. Sua prática artística, centrada principalmente na criação de imagens digitais e baseadas em lentes, serve como um método para a produção de conhecimento. O trabalho do Dr. Mortensen Steagall é caracterizado por uma abordagem interdisciplinar que mescla a pesquisa acadêmica com a prática artística, destacando a importância de se adotar diversas narrativas culturais e sistemas de conhecimento em Design. Além disso, ele é editor da revista acadêmica LINK Praxis e preside a Conferência Internacional LINK, que se concentra na pesquisa orientada pela prática e no Sul Global.

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Publicado
2024-11-04
Edição
v. 2 n. 1 (2024): Vol. 2 No. 1 (2024): Pesquisa orientada para a prática e diáspora latino-americana em Aotearoa Nova Zelândia
Seção
Articles

Copyright (c) 2024 Abbey Luong; Marcos Mortensen Steagall (Translator)

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