Be Picky: uso do design de comunicação para criar uma identidade de marca, projetada para educar jovens adultas sobre a saúde intestinal.
Resumo
Usando o design de comunicação para criar uma identidade de marca, que foi projetada para educar jovens adultas sobre a saúde intestinal e incentivar uma alimentação mais saudável. A Be Picky é uma opção de lanche saudável que defende a boa saúde intestinal, educando e incentivando os consumidores a fazer escolhas alimentares mais saudáveis, ao mesmo tempo em que cura seu intestino. Nos últimos anos, estudos demonstraram que há um evidente declínio na saúde intestinal humana, devido à diminuição de alimentos ricos em probióticos presentes em nossas dietas. Isso leva a uma qualidade de vida ruim e a uma série de outras implicações para a saúde. No entanto, isso pode ser evitado com o aumento da ingestão de bactérias boas e probióticos, comumente encontrados em alimentos fermentados, como picles. Usando ilustração digital, linóleo e exploração de marca por meio de design de comunicação para criar uma marca de picles feita para beneficiar sua saúde intestinal, adaptada para atrair o público feminino mais jovem. Este projeto está fortemente relacionado às minhas próprias experiências com relação à saúde intestinal e como uma solução como essa melhoraria muito a qualidade de vida de muitas pessoas, motivando outras a melhorar e manter um intestino saudável.
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