Be Picky: utilizar el diseño de comunicación para crear una identidad de marca, destinada a educar a las jóvenes adultas sobre la salud intestinal.
Resumen
Utilizar el diseño de comunicación para crear una identidad de marca destinada a educar a las jóvenes sobre la salud intestinal y fomentar una alimentación más sana. Be Picky es una opción de tentempié saludable que aboga por una buena salud intestinal, educando y animando a los consumidores a elegir alimentos más sanos, al tiempo que curan su intestino. En los últimos años, los estudios han demostrado que existe un deterioro evidente de la salud intestinal humana, debido a la disminución de alimentos ricos en probióticos presentes en nuestra dieta. Esto conlleva una mala calidad de vida y otra serie de implicaciones para la salud. Sin embargo, esto puede prevenirse con una mayor ingesta de bacterias buenas y probióticos, que suelen encontrarse en alimentos fermentados como los encurtidos. Utilizando la ilustración digital, el linograbado y la exploración de la marca a través del diseño de comunicación para crear una marca de encurtidos beneficiosa para la salud intestinal, adaptada para atraer al público femenino más joven. Este proyecto está muy relacionado con mis propias experiencias en relación con la salud intestinal, y con cómo una solución como esta mejoraría enormemente la calidad de vida de muchas personas, motivando a otras a mejorar y mantener un intestino sano.
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