PANGAKO KO, (My Promise): How publication design can encourage cultural maintenance and reconnection within the Filipino Culture for Future Filipino Generations

DOI: https://doi.org/10.24135/link-praxis.v2i1.33
Keywords: Cultural Maintenance, Cultural Identity, Family, Experience, Filipino Migrants

Abstract

“Pangako Ko” is a piece of work that is centred around the maintenance and acknowledgement of the Filipino cultural identity abroad through publication design. Based on my upbringing through the eyes of immigrant parents, provides nostalgic remembrance towards future enactment of the culture. The project aims to ground and reconnect Filipino individuals through the contextualization and critique of the culture from a second-generation point of view. The project grounds itself around the conceptual significance of family. The basis for this project is to foster and enact practices within the internal and external relationships of the culture through archival design. The methodological framework has a strong emphasis on an auto-ethnographic approach and heuristic inquiry. Resulting in a Z-Bind publication that communicates the framework of a second-generation Filipino through interactive, archival, photographic multi-page spreads.

Author Biographies

Renier Manalili, AUT Auckland University of Technology

Renier majored in Communication Design at Auckland University of Technology and recieved her Bachelors Degree in 2023. She grew up a Second Generation Filipino Immigrant having immigrated to New Zealand at the age of one. Family is at the core of every Filipino individual. With this project she always wanted to educate and inspire Filipinos abroad to maintain their ties to being “Filipino” as they come into adulthood and what being "Filipino" meant to me. Through a personal cultural exploration, she use archival and publication design to welcome discussions on the importance of upholding and recontextualising the Filipino Culture in NZ. "Pangako Ko" translates to "My Promise", my promise to uphold the Filipino teachings that my parents instilled into me. Through interactive inserts and saturated visuals, you are brought into a Filipino household to experience a piece of Filipino culture.

Marcos Mortensen Steagall, AUT Auckland University of Technology

Marcos Mortensen Steagall is an Associate Professor in the Department of Communication Design at Auckland University of Technology (AUT). In his research and professional pursuits, Dr. Mortensen Steagall explores the intersection of visual semiotics and practice-oriented methodologies in Art, Design, Communication, and Technology. His artistic practice, primarily centered on lens-based and digital image-making, serves as a method for knowledge production. Dr. Mortensen Steagall's work is characterized by an interdisciplinary approach that merges academic research with artistic practice, highlighting the significance of embracing diverse cultural narratives and knowledge systems in Design. Additionally, he is the editor of the academic journal LINK Praxis and chairs the LINK International Conference, focusing on Practice-led Research and the Global South.

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Published
2024-11-02
Issue
Vol. 2 No. 1 (2024): Vol. 2 No. 1 (2024): Practice-oriented Research and Latin American Diaspora in Aotearoa New Zealand
Section
Articles

Copyright (c) 2024 Renier Manalili; Marcos Mortensen Steagall (Translator)

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