Ouvindo as crianças: Percepções das crianças sobre cultura e etnias em filmes globais de animação em Aotearoa, Nova Zelândia

Palavras-chave: Mediações culturais, Moana da Disney, Fundos de conhecimento, Filmes de animação globais, Pesquisa com crianças

Resumo

Este estudo tem como objetivo analisar as opiniões e ideias das crianças sobre representações de culturas em filmes de animação globais. A principal ideia por trás deste artigo de jornal é dar voz às crianças que consomem esses textos de mídia. Este artigo destacará as respostas das crianças a pesquisas on-line e entrevistas individuais da segunda parte da coleta de dados realizada em Aotearoa, Nova Zelândia, durante três anos. Como estrutura teórica, conceitos e teorias como fundos de conhecimento (Gonzalez, 2005), mediação cultural (Martin-Barbero, 2006) e multiculturalismo (Zalipour & Athique, 2016) são usados para apoiar o cenário social e cultural em que os participantes da pesquisa viveram durante a coleta de dados. As entrevistas com as crianças tinham como objetivo discutir dezesseis filmes da Disney e da Pixar e seus respectivos vinte e quatro personagens principais. O objetivo da conversa era entender de onde as crianças acham que os personagens dos filmes podem ter vindo e, portanto, entender a que contexto cultural as crianças acreditam que esses personagens pertencem. De acordo com os resultados da pesquisa, alguns fatores podem contribuir para que as crianças compreendam as representações da cultura na mídia, como as escolas que frequentam e as atividades que desenvolvem nesses ambientes educacionais.

Biografia do Autor

Annelore Spieker, The University of Waikato

Annelore leciona em nível terciário desde 2006, dedicando a maior parte de sua carreira docente a estudos de mídia e comunicação, com interesse especial em estudos culturais latino-americanos, pós-colonialismo, representações de cultura, raça e etnia, cultura pop, novas abordagens metodológicas em pesquisa de mídia e pesquisa com crianças.

Marcos Mortensen Steagall, Auckland University of Technology
Marcos Mortensen Steagall é professor associado do Departamento de Design de Comunicação da Auckland University of Technology (AUT). Em suas pesquisas e atividades profissionais, o Dr. Mortensen Steagall explora a interseção da semiótica visual e metodologias orientadas para a prática em arte, design, comunicação e tecnologia. Sua prática artística, centrada principalmente na criação de imagens digitais e baseadas em lentes, serve como um método para a produção de conhecimento. O trabalho do Dr. Mortensen Steagall é caracterizado por uma abordagem interdisciplinar que mescla a pesquisa acadêmica com a prática artística, destacando a importância de se adotar diversas narrativas culturais e sistemas de conhecimento em Design. Além disso, ele é editor da revista acadêmica LINK Praxis e preside a Conferência Internacional LINK, que se concentra na pesquisa orientada pela prática e no Sul Global.

Referências

Acosta, N. S. (2020). El diseñador gráfico en los procesos de comunicación: ¿mediador o intermediario? [The graphic designer in communication processes: mediator or intermediary?]. DAYA(9), 99-113. https://doi.org/https://doi.org/10.33324/daya.v1i9.337

Anderson, A., Binney, J., & Harris, A. (2014). Tangata whenua: an illustrated history. Bridget Williams Books. http://tangatawhenuaahistory.bwb.co.nz.ezproxy.waikato.ac.nz/index.html

Andrade, G., Andrade, G. R. d., Silva, L. A. d. C., & Paniagua, E. R. M. (2021). Quem não é visto, não é lembrado: a importância da representação preta para as crianças negras [Who is not seen, is not remembered: the importance of black representation for black children]. Anais do 13º Salão Internacional de Ensino, Pesquisa e Extensão da UNIPAMPA: Pesquisa e Inovação,

Antonioli, C. (2023). Representação drag em campanhas publicitárias: estudo de recepção sobre identidade cultural com performers drags Universidade Federal do Pampa]. https://repositorio.unipampa.edu.br/jspui/handle/riu/7946

Arias, V. S., & Punyanunt-Carter, N. M. (2017). Family, Culture, and Communication. 1-26. https://doi.org/https://doi.org/10.1093/acrefore/9780190228613.013.504

Arrowtown Stonework. (n.d.). Koru. https://www.arrowtownstonework.co.nz/pages/koru-meaning

Barbero, J. M. (2006). Between technology and culture: Communication and modernity in Latin America. In D. Sommer (Ed.), Cultural Agency in the Americas. Duke University Press. https://www.jstor.org/stable/j.ctv11qdz2k.5

Barclay-Kerr, H. (2006). Waka – canoes. Te Ara - the Encyclopedia of New Zealand. http://www.TeAra.govt.nz/en/waka-canoes

Baron, A. S., & Banaji, M. R. (2006). The development of implicit attitudes: Evidence of race evaluations from ages 6 and 10 and adulthood. Psychological Science, 17(1), 53-58. https://doi.org/10.1111/j.1467-9280.2005.01664.x

Birkinbine, B., Gomez, R., & Wasko, J. (2016). Global media giants (1st ed.). Routledge.

Block, L. d., & Buckingham, D. (2007). Global children, global media: Migration, media and childhood (1st ed.). Palgrave Macmillan.

Bustamante, E. (2017). La comunicación desde la cultura, la cultura desde la comunicación. In De los medios a las mediaciones de Jesús Martín Barbero, 30 años después. InCom-UAB Publicacions.

Centennial Branch, & Department of Internal Affairs. (2016). The Māori people are members of the Polynesian race. Victoria University of Wellington. https://nzetc.victoria.ac.nz/tm/scholarly/tei-Cen01-02Make-t1-body-d2.html#:~:text=The%20Maori%20people%20all%20belong,this%20world%20and%20the%20next.

Christensen, P. H. (2004). Children's participation in ethnographic research: Issues of power and representation [https://doi.org/10.1002/chi.823]. Children & Society, 18(2), 165-176. https://doi.org/https://doi.org/10.1002/chi.823

Constante, A. (2016, November 19). Critics accuse Disney of 'culture theft' ahead of 'Moana' release. NBC News Asian America. https://www.nbcnews.com/news/asian-america/critics-accuse-disney-culture-theft-ahead-moana-release-n685866

Cooper, M., Hedges, H., & Hogg, L. (2023). Engaging with Māori learners' and families' funds of knowledge and identity in postcolonial Aotearoa New Zealand. In M. Esteban-Guitart (Ed.), Funds of knowledge and identity pedagogies for social justice: International perspectives and praxis from communities, classrooms, and curriculum (1st ed., pp. 86-98). https://doi.org/https://doi.org/10.4324/9781003369851-9

Cubbage, J. (2019). Representation of Race. In The International Encyclopedia of Media Literacy (pp. 1-6). https://doi.org/https://doi.org/10.1002/9781118978238.ieml0204

Dewes, T. K. o. t. M. (2022, February 6). What does it mean to be tangata Tiriti? The Spinoff. https://thespinoff.co.nz/atea/06-02-2022/what-does-it-mean-to-be-tangata-tiriti

Dittmer, H. (2021). Moana made waves: Discussing the representation of Pacific Islanders in the Disney movie Moana. Pacific Geographies(55), 25-29. https://doi.org/10.23791/552529

Durkin, K., & Judge, J. (2001). Effects of language and social behaviour on children's reactions to foreign people in television. British Journal of Developmental Psychology, 19, 597-612.

Durkin, K., Nesdale, D., Dempsey, G., & McLean, A. (2012). Young children's responses to media representations of intergroup threat and ethnicity. British Journal of Developmental Psychology, 30(3), 459-476. https://doi.org/10.1111/j.2044-835X.2011.02056.x

Escosteguy, A. C., & Jacks, N. (2023). Práticas de recepção midiática: Impasses e desafios da pesquisa brasileira. Anais do 13° Encontro Anual da COMPÓS. https://doi.org/https://proceedings.science/compos/compos-2004/trabalhos/praticas-de-recepcao-midiatica-impasses-e-desafios-da-pesquisa-brasileira?lang=pt-br

Escosteguy, A. C. D. (2018). Estudos culturais latino-americanos e Jesús Martín-Barbero: mais afinidades do que disputas. MATRIZes, 12(1). https://doi.org/10.11606/issn.1982-8160.v12i1p99-113

Esteban-Guitart, M. (2023). Funds of knowledge and identity pedagogies for social justice: International perspectives and praxis from communities, classrooms, and curriculum (1st ed.). https://doi.org/https://www-taylorfrancis-com.ezproxy.waikato.ac.nz/books/edit/10.4324/9781003369851/funds-knowledge-identity-pedagogies-social-justice-mois%C3%A9s-esteban-guitart

Felippi, Â., & Escosteguy, A. C. (2013). Jornalismo e estudos culturais: a contribuição de Jesús Martín-Barbero [Journalism and cultural studies: the contribution of Jesús Martín-Barbero]. RuMoRes, 7(14), 8-27. https://doi.org/https://doi.org/10.11606/issn.1982-677X.rum.2013.69427

Gomes, A. R. (2017). A presença na ausência: um estudo sobre as representações de crianças negras em campanhas publicitárias no youtube [Presence in absence: a study on the representations of black children in advertising campaigns on youtube] Universidade Federal do Ceará]. Sobral.

González, N. (2005). Beyond culture: The hybridity of funds of knowledge. In N. Gonzalez, L. C. Moll, & C. Amanti (Eds.), Funds of knowledge: Theorizing practices in households, communities, and classrooms (pp. 29-46). Taylor & Francis Group. https://doi.org/https://doi-org.ezproxy.waikato.ac.nz/10.4324/9781410613462

Gonzalez, N., Moll, L. C., & Amanti, C. (2005). Funds of knowledge: Theorizing practices in households, communities, and classrooms (1st ed.). https://doi.org/https://www-taylorfrancis-com.ezproxy.waikato.ac.nz/books/edit/10.4324/9781410613462/funds-knowledge-norma-gonzalez-luis-moll-cathy-amanti

Hardy, K. V. (2013). Healing the Hidden Wounds of Racial Trauma. Reclaiming Children and Youth, 22(1), 24-28. https://www.proquest.com/scholarly-journals/healing-hidden-wounds-racial-trauma/docview/1367545498/se-2

Hei Tiki. (n.d.). Mountain Jade. https://www.mountainjade.co.nz/pages/greenstone-meanings-and-designs/hei-tiki

Hereniko, V. (2017, January 16). Yes, I was a member of Disney's Oceanic Story Trust. And yes, I am very proud to have helped Disney. Facebook. https://www.facebook.com/manamoanawearemoanawearemaui/posts/yes-i-was-a-member-of-disneys-oceanic-story-trust-and-yes-i-am-very-pro%E2%80%A6

Jacks, N., & Wottrich, L. H. (2016). The legacy of Stuart Hall for reception studies in Brazil. MATRIZes, 10(3), 159-172. https://doi.org/https://doi.org/10.11606/issn.1982-8160.v10i3p159-172

Jacobs, M. M. (2023). Learning from newly settled families in an Aotearoa New Zealand playgroup. Journal of Early Childhood Research, 1-14. https://doi.org/10.1177/1476718x231210640

Keane, B. (2006, June 12). Pounamu – jade or greenstone - Pounamu – several names. Te Ara - the Encyclopedia of New Zealand. https://teara.govt.nz/en/pounamu-jade-or-greenstone/page-1

Kelly-Ware, J. (2018). The influence of Frozen: Young children, performative gender, and popular culture. Early Childhood Folio, 22(1), 3-7. https://doi.org/10.18296/ecf.0052

Kolucki, B., & Lemish, D. (2011). Communicating with children: Principles and practices to nurture, inspire, excite, educate and heal. United Nations Children’s Fund (UNICEF). https://www.unicef.org/cwc/files/CwC_Final_Nov-2011(1).pdf

Lacroix, C. (2004). Images of animated others: The orientalization of Disney’s cartoon heroines from The Little Mermaid to The Hunchback of Notre Dame. Popular Communication, 2(4), 213-229. https://doi.org/10.1207/s15405710pc0204_2

Lemish, D. (2015a). Media and perceptions of self and society. In Children and media: A global perspective (1 ed., pp. 135-175). John Wiley & Sons, Incorporated. https://ebookcentral-proquest-com.ezproxy.waikato.ac.nz/lib/waikato/reader.action?docID=1887115&ppg=153

Lemish, D. (2015b). Media, sociality, and participation. In Children and media: A global perspective (1 ed., pp. 176-194). John Wiley & Sons, Incorporated. https://ebookcentral-proquest-com.ezproxy.waikato.ac.nz/lib/waikato/reader.action?docID=1887115&ppg=194

Lemish, D., & Götz, M. (2017). Beyond the Stereotypes? Introduction. In D. Lemish & M. Götz (Eds.), Beyond the Stereotypes? Images of Boys and Girls, and their Consequences.

Martin-Barbero, J. (2006). Dos meios às mediações: comunicação, cultura e hegemonia. UFRJ.

Martín-Barbero, J. (2018). Dos meios às mediações: 3 introduções [From the media to mediations: 3 introductions]. MATRIZes, 12(1). https://doi.org/10.11606/issn.1982-8160.v12i1p9-31

Mastro, D. (2015). Why the media's role in issues of race and ethnicity should be in the spotlight [https://doi.org/10.1111/josi.12093]. Journal of Social Issues, 71(1), 1-16. https://doi.org/https://doi.org/10.1111/josi.12093

Ministry of Education. (2015). The New Zealand Curriculum https://newzealandcurriculum.tahurangi.education.govt.nz/new-zealand-curriculum/5637175326.p

Nauta, M. (2018). Walt Disney’s Moana. “We are Polynesia”. A CDA of Disney’s representation of the Polynesian culture inside Moana. [Master thesis, Jönköping University]. Jönköping, Sweden. http://hj.diva-portal.org/smash/get/diva2:1221570/FULLTEXT01.pdf

New Zealand Ministry of Education. (2020, 24 July). Cultural diversity principle. https://nzcurriculum.tki.org.nz/Principles/Cultural-diversity-principle#:~:text=The%20cultural%20diversity%20principle%20is,linguistically%20and%20culturally%20diverse%20nation

Ólafsson, K., Livingstone, S., & Haddon, L. (2013). How to research children and online technologies? Frequently asked questions and best practice. www.eukidsonline.net

Pihama, L. (2017, 17 June). If this film is translated directly into te reo Māori it will contribute to the colonising beliefs about being IndigenousFacebook. https://www.facebook.com/photo/?fbid=299968977117319&set=pb.100064900051914.-2207520000.

Pihama, L., Tiakiwai, S.-J., & Southey, K. (2015). Kaupapa rangahau: A reader. A collection of readings from the Kaupapa Rangahau workshops series. (2nd ed.). Te Kotahi Research Institute. https://www.waikato.ac.nz/__data/assets/pdf_file/0009/339885/Kaupapa-Rangahau-A-Reader_2nd-Edition.pdf

Pouwhare, R. M. I. (2020). Ngā Pūrākau mō Māui: mai te patuero, te pakokitanga me te whakapēpē ki te kōrero pono, ki te whaihua whaitake, mē ngā honotanga. The Māui Narratives: From Bowdlerisation, Dislocation and Infantilisation to Veracity, Relevance and Connection Auckland University of Technology]. Auckland, New Zealand. http://hdl.handle.net/10292/13307

Quispe, S. (2022, January 11). Re-thinking who we are through a decolonizing lense, YouTube. https://youtu.be/zgdzdV-l3EY?si=qBzjld4wKwk1j_6q

Rechtshaffen, M. (2016, November 7). ‘Moana’: film review. The Hollywood Reporter. https://www.hollywoodreporter.com/movies/movie-reviews/moana-review-944411/

Rika, A. T. T. T. (2016, September 21). How did Disney get Moana so right and Maui so wrong? BBC News. https://www.bbc.com/news/world-europe-37430268

Robinson, J. (2016, November 16). How Pacific Islanders helped Disney’s Moana find its way. Vanity Fair. https://www.vanityfair.com/hollywood/2016/11/moana-oceanic-trust-disney-controversy-pacific-islanders-polynesia

Rooij, M. v. (2019). Carefully constructed yet curiously real: How major American animation studios generate empathy through a shared style of character design. Animation, 14(3), 191-206. https://doi.org/10.1177/1746847719875071

Schott, G., & Lealand, G. (2010). Media in the lives of New Zealand children and adolescents. In J. Low & P. Jose (Eds.), Lifespan development: New Zealand perspectives (2nd ed., pp. 206-216). New Zealand Pearson.

Sciretta, P. (2016, September). How Disney formed the Oceanic Story Trust to make 'Moana' more authentic. Slash Film. https://www.slashfilm.com/546367/moana-oceanic-story-trust/

Scolari, C. A. (2015). From (new)media to (hyper)mediations. Recovering Jesús Martín-Barbero's mediation theory in the age of digital communication and cultural convergence. Information, Communication & Society, 18(9), 1092-1107. https://doi.org/10.1080/1369118X.2015.1018299

Si'ilata, R. (2015). The cultural diversity curriculum principle. New Zealand Ministry of Education,. https://nzcurriculum.tki.org.nz/Curriculum-resources/Media-gallery/Cultural-diversity/The-cultural-diversity-curriculum-principle#collapsible2

Smith, L. T. (2021). Decolonizing methodologies: Research and Indigenous Peoples. Bloomsbury Academic & Professional. http://ebookcentral.proquest.com/lib/waikato/detail.action?docID=6605401

Soares, M. A. D. S. (2012). Look, blackness in Brazil!: Disrupting the grotesquerie of racial representation in Brazilian visual culture. Cultural Dynamics, 24(1), 75-101. https://doi.org/10.1177/0921374012452812

Spieker, A. (2023). Have we asked the children?: Children’s perceptions of culture and ethnicities in global animated films in Aotearoa New Zealand LINK 2023 5th International Conference in Practice-oriented Research and Global South, https://10.24135/link2022.v4i1.19857

Spoonley, P. (2020). The New New Zealand: Facing demographic disruption. Massey University Press. http://ebookcentral.proquest.com/lib/waikato/detail.action?docID=6220207

Stats NZ. (2023, February 27). Population. https://www.stats.govt.nz/topics/population

Tamaira, A. M. K., & Fonoti, D. (2018). Beyond Paradise? Retelling Pacific stories in Disney's Moana. The Contemporary Pacific, 30(2), 297-327. https://doi.org/doi:10.1353/cp.2018.0029.

Tamaira, M. K., Hereniko, V., Qolouvaki, T., Hopkins, J. U., & Steiner, C. E. (2018). Moana by Jared Bush. The Contemporary Pacific, 30, 216-234. https://doi.org/http://doi.org/10.1353/cp.2018.0016

Tarr, Z. (2017). The Frankfurt School: The Critical Theories of Max Horkheimer and Theodor W. Adorno (1st ed.). Routledge. https://doi.org/https://doi-org.ezproxy.waikato.ac.nz/10.4324/9781315132105

The University of Waikato. (2024). Session 1 - Demographics are destiny; who are we going to be in 2050? [YouTube]. https://youtu.be/MtzDNkuCiqo?si=mgohXTfTPkLgTzZo

Tisdall, E., Davis, J., & Gallagher, M. (2009). Researching with children and young people: Research design, methods and analysis. https://doi.org/10.4135/9781446268315

Trebbe, J., Paasch-Colberg, S., Greyer, J., & Fehr, A. (2017). Media Representation: Racial and Ethnic Stereotypes. In The International Encyclopedia of Media Effects (pp. 1-9). https://doi.org/https://doi.org/10.1002/9781118783764.wbieme0146

Vandenbosch, L. P. (2017). Media representation: Health and body images. In The International Encyclopedia of Media Effects (pp. 1-13). https://doi.org/10.1002/9781118783764.wbieme0145

Vélez-Ibáñez, C., & Greenberg, J. (2005). Formation and transformation of funds of knowledge. In N. Gonzalez, L. C. Moll, & C. Amanti (Eds.), Funds of knowledge: Theorizing practices in households, communities, and classrooms (pp. 47-69). https://doi.org/https://www-taylorfrancis-com.ezproxy.waikato.ac.nz/books/edit/10.4324/9781410613462/funds-knowledge-norma-gonzalez-luis-moll-cathy-amanti

Vicente, M. M., & Rebêlo, K. G. (2022). Estudos culturais e mediações na comunicação alternativa contemporânea da Amazônia. In D. M. A. Santos & W. C. Viana (Eds.), Amazônia: tópicos atuais em ambiente, saúde e educação (pp. 71-86). https://doi.org/10.37885/220809884

Ville, V.-I. d. l., & Tartas, V. (2010). Developing as consumers. In D. W. Marshall (Ed.), Understanding children as consumers.

Ware, F., Breheny, M., & Forster, M. (2018). Kaupapa Kōrero: a Māori cultural approach to narrative inquiry. AlterNative: An International Journal of Indigenous Peoples, 14(1), 45-53. https://doi.org/10.1177/1177180117744810

Weerakkody, N. D. (2009). Research methods for media and communication. Oxford University Press Australia and New Zealand.

Yoshinaga, I. (2019). Disney’s Moana, the colonial screenplay, and indigenous labor extraction in Hollywood fantasy films. Narrative Culture, 6(2), 188–215. https://digitalcommons.wayne.edu/narrative/vol6/iss2/6

Zalipour, A., & Athique, A. (2016). Diasporic films and the migrant experience in New Zealand: A case study in social imagination. International Journal of Cultural Studies, 19(4), 425–440. https://doi.org/https://doi.org/10.1177/1367877914553725

Zhang, E., Zhang, X., & Pinderhughes, E. E. (2019). “Your skin’s not as good as us”: Microaggressions among transracially-adopted children from China. Adoption Quarterly, 22(4), 284-306. https://doi.org/10.1080/10926755.2019.1675837

Publicado
2024-10-19