Analysing the New Zealand Fashion Market

New Opportunities for Printed Knitwear Design

Abstract

This paper presents the outcomes and findings of an investigation into design innovation through digitally printed merino knitwear within the New Zealand fashion sector.  The project involved a review of current uses of digital print on knitwear both internationally and in New Zealand; the development of a range of digitally printed knitwear which utilised and demonstrated a range of print on knitwear approaches to be shown to industry as a promotional kit; and consultation with NZ designers and design companies to ascertain levels of understanding, interest and opportunities for the use of these technologies to add value to New Zealand apparel production. The project was carried out between December 2009 and June 2010. The research identified and consolidated a body of contextual material that has informed ongoing research and teaching at the AUT’s Textile and Design Lab (T&DL) and the researchers own inquiry and practice. The design development process that was used in this project has led to the production of some innovative and sophisticated design applications which were used as the basis of information and promotional material for industry. Additional research into industry approaches, understandings and future opportunities for these technologies has provided valuable information to inform new initiatives at the T&DL to support NZ industry.