Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s

Abstract

Jean Wishart was the editor of the highly successful New Zealand Woman’s Weekly (NZWW) from 1952 to 1985. As part of her strategy to develop the magazine she undertook extensive international study tours looking at other popular titles for women. Gavin Ellis has gained access to reports she wrote in the 1960s for the owners of the NZWW and they provide some insight into what she adapted from overseas models as well those elements which did not impress her as suitable for her New Zealand audience.