The future of community press in the Philippines: Exploring regional reporters’ acceptance and use of Generative Artificial Intelligence in journalism

Abstract

The tapestry of Philippine journalism is woven with the vibrant threads of regional narratives, each contributing to the broader national agenda. Central Visayas emerges as a focal point, boasting a dynamic landscape populated by over 200 reporters across diverse platforms. Yet, as the industry marches forward, propelled by technological advancements, the integration of Generative Artificial Intelligence (GAI) into news production processes has become increasingly prevalent on a global scale. This study seeks to understand the readiness of Central Visayas reporters to embrace GAI, probing their understanding and use of this transformative technology. Guided by both the Diffusion of Innovation and the Unified Theory of Acceptance and Use of Technology, its framework was used to uncover the intricate factors that influence their future adoption of GAI. Employing a mixed-method, exploratory approach, the study traverses the region's four provinces, conducting surveys and in-depth interviews with media practitioners and news managers. Through this multifaceted exploration, it seeks not only to illuminate current practices but also to chart a course for future policy development within community press newsrooms. By delving into reporters’ knowledge, perceptions, and utilization behaviors regarding GAI, it charts the pathways for its seamless integration into the journalistic workflow. Beyond mere examination, the findings serve as a guide for newsrooms as the industry moves towards enhanced practices and informed decision-making. It is also a point of consideration for journalism schools as they also seek to upgrade their teaching methods. Furthermore, this study serves as a testament to the evolving nature of journalism in the digital age, where adaptability and innovation are paramount. It also shows factors affecting Central Visayas reporters' low knowledge and understanding of new technologies as they try to embark on this journey of exploration and adaptation. These become invaluable assets in shaping the future trajectory of Philippine journalism.