The sampled self: Investigating the complexities of identity formation through cultural sampling.

DOI: https://doi.org/10.24135/link-praxis.v3i1.54
Keywords: Cultural Sampling, Postmodern, Identity, Interstitial

Abstract

This project explores how communication design can be used as a method to illustrate the concept of personal identity formation through cultural sampling. It asks: 'How can design facilitate the exploration and representation of the "Sampled Self"—an identity shaped by globalisation and personal experiences—in the context of Postmodernity?' The artefact, CD Packaging is a visual narrative representing the diverse layers of self, while the embedded design pieces within address the sampling of ideas. The methodology involved reflective journalling, historical research and prototyping which formed the foundation for a visual narrative illustrating my own personal identity through a multi-disciplinary approach in motion, art, photography, dance and design. This project highlights how design can reflect the complexities of identity formation, illustrating the significance of cultural sampling as a method for self-discovery in the Postmodern era; furthermore highlighting the transformative potential found in the interstitial spaces between ideas.

Author Biographies

Caleb Jerome Gopal, Auckland University of Technology

Caleb Jerome is a multidisciplinary creative whose practice merges design, movement, and digital media into evocative visual storytelling. With roots in New Zealand’s music and design industries, he now freelances from Los Angeles, partnering with artists and brands to craft compelling creative direction that bridges artistic vision with cultural relevance.

Marcos Mortensen Steagall, Auckland University of Technology

Marcos Mortensen Steagall is an Associate Professor in the Department of Communication Design at Auckland University of Technology (AUT). In his research and professional pursuits, Dr. Mortensen Steagall explores the intersection of visual semiotics and practice-oriented methodologies in Art, Design, Communication, and Technology. His artistic practice, primarily centred on lens-based and digital image-making, serves as a method for knowledge production.  Dr. Mortensen Steagall's work is characterised by an interdisciplinary approach that merges academic research with artistic practice, highlighting the significance of embracing diverse cultural narratives and knowledge systems in Design. Additionally, he is the editor of the academic journal LINK Praxis and chairs the LINK International Conference, focusing on Practice-led Research and the Global South.

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Published
2025-06-23
Issue
Vol. 3 No. 1 (2025): Between two worlds: A Southern perspective of design practice
Section
Articles

Copyright (c) 2025 Calef Jerome Gopal; Marcos Mortensen Steagall (Translator)

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