The small and medium tourism enterprises and accommodation providers have played a significant role in contributing to the tourism receipts in most countries. Their existence in hospitality environment has created attention to understand their commitment level in managing their businesses. This study considers quality of life as the predictor to the commitment among 200 small and medium entrepreneurs in Malaysian accommodation sector. The results of this study shown that quality of life does has significant relationship with the entrepreneurs’ commitment. Hospitality business owners particularly in small and medium accommodation industry who experienced higher quality of life proved to be more committed towards their business. Thus it is very useful to acknowledge the effect of having good quality of life in order to boost the commitment.

KEYWORDS

quality of life

commitment

small and medium

entrepreneur

hospitality