Bharti, S.S., Prasad, K., Sudha, S. and Kumari, V. 2023. PRIORITISATION OF FACTORS FOR ARTIFICIAL INTELLIGENCE-BASED TECHNOLOGY ADOPTION BY BANKING CUSTOMERS IN INDIA: EVIDENCE USING THE DEMATEL APPROACH. Applied Finance Letters. 12, 2 (Jun. 2023), 2 - 22. DOI:https://doi.org/10.24135/afl.v12i2.623.