Vol. 1 No. 1 (2023): Transformational Experiences Beyond Borders: Partnership Development for Sustainable Futures
Research Session 4.1: More on Food Experience

The Extrinsic and Intrinsic Motivational Approach in Continuance Intention to use Food Delivery App

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  • Xuan Tai Mai,
  • Thu Thi Trinh,
  • Zhenshan Xu
Xuan Tai Mai
FPT University
Thu Thi Trinh
Vietnam Academy of Social Sciences
Zhenshan Xu
The University of Waikato
DOI: https://doi.org/10.24135/7es.28

Published 2023-12-01

Keywords

  • Food delivery app,
  • IS success model,
  • Emotional attachment,
  • Continuance intention

Copyright (c) 2024 Xuan Tai Mai, Thu Thi Trinh, Zhenshan Xu

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Given the rapid development of mobile technologies and the changes in modern consumption, moderated by the global COVID-19 pandemic, food delivery applications (FDAs) has significantly accelerated the transformation of the food and beverage sector (Chotigo & Kadono, 2021; Kumar, Jain, & Hsieh, 2021). With just a few taps into their smartphone, customers can easily and effectively have a meal from a wide range of restaurants right to their doorstep by using FDA. This sort of application is among the fastest-rising categories of mobile applications (Silva, Dias, & Rodrigues, 2022). The worldwide revenue of FDA is estimated to increase to USD 320 billion by 2029 worldwide (Curry, 2022). The rise of FDA has resulted in new food consumption habits and a change in expectations among consumers (Kumar et al., 2021; Ramos, 2021; Silva et al., 2022).

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