Vol. 1 No. 1 (2023): Transformational Experiences Beyond Borders: Partnership Development for Sustainable Futures
Research Session 6: Experience Design Agenda

The Impact of Novel People, Places, and Activities, in Tourism

Moji Shahvali
Breda University of Applied Sciences
Ondrej Mitas
Breda University of Applied Sciences
Peter Ward
Brigham Young University
Marcel Bastiaansen
Breda University of Applied Sciences

Published 2023-12-01

Abstract

As part of an undergraduate research design class, we measured tourism experiences of 617 tourists, during a day, and their potential impact, in a quantitative, cross-sectional manner. In May 2023, a total of 30 tourism and experience design students teamed up from Breda University of Applied Sciences, Netherlands, and Brigham Young University students, United States, and approached tourists at 45 various tourist hot spots in the Rotterdam and the Amsterdam area.